Sebagai bagian dari rangkaian perkenalan PT BYD Motor Indonesia kepada khalayak luas, BYD turut berpartisipasi dalam perhelatan Indonesia International Motor Show (IIMS) 2024. Menempati area seluas 1.505m2 di Hall D, JIExpo Kemayoran, BYD menjadi booth brand mobil terbesar pada IIMS 2024. Tema yang diusung adalah futuristik minimalis dengan sentuhan tanaman hijau sebagai bentuk ekspresi dari perusahaan teknologi yang ramah lingkungan. Pengunjung juga dapat beraktivitas dengan nyaman di dalam area booth selama IIMS berlangsung dari tanggal 15-25 Februari 2024.
“Pada IIMS 2024 ini, BYD menghadirkan pengalaman yang lengkap dengan sarana informasi terkini dan fasilitas product knowledge yang mendalam. Melalui booth yang kami usung selama IIMS 2024, kami ingin mengekspresikan visi kami dalam mengembangkan teknologi ramah lingkungan di setiap sudutnya. Selain itu, dari desain inovatif hingga teknologi canggih pada tiap unit display, BYD juga memastikan pengunjung merasakan kelengkapan pengetahuan produk, menciptakan pengalaman yang informatif dan memuaskan,” ujar Luther Panjaitan, Head of Marketing Communication PT BYD Motor Indonesia.
BYD memanfaatkan keikutsertaannya pada ajang IIMS 2024 untuk memperkenalkan kembali BYD Dolphin, BYD Atto 3, dan BYD Seal yang telah diluncurkan Desember 2023 lalu. Selain itu, terdapat juga BYD Denza D9 berwarna biru metalik yang mendapat perhatian besar dari pengunjung. Keramaian dan tingginya antusiasme pengunjung booth membuat BYD menambah unit display yang tadinya hanya delapan unit menjadi sepuluh unit agar pengunjung lebih leluasa mencoba fitur-fiturnya sebelum melakukan test drive.
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