Honda Brio Dominasi Penjualan Awal Tahun 2025, HR-V Tunjukkan Kinerja Kuat

PT Honda Prospect Motor (HPM) memulai tahun 2025 dengan pencapaian penjualan retail yang signifikan, mencapai 8.757 unit. Dalam angka tersebut, Honda Brio kembali membuktikan posisinya sebagai model terlaris, terjual sebanyak 4.409 unit dan menyumbang 50,3% dari total penjualan Honda.

Di sisi lain, Honda HR-V, SUV unggulan dari Honda, menunjukkan performa yang menggembirakan dengan penjualan mencapai 1.908 unit, menjadikannya pemimpin di segmen SUV.

Model SUV lainnya juga mencatatkan hasil positif; Honda BR-V terjual sebanyak 1.058 unit, diikuti oleh Honda WR-V dengan 986 unit. Sementara itu, All New Honda CR-V mencatatkan penjualan 229 unit, dan model-model lainnya mencapai total penjualan 167 unit.

Yusak Billy, Sales & Marketing & After Sales Director PT HPM, menjelaskan, “Memasuki tahun 2025, pasar otomotif mengalami penurunan cukup tajam dibanding bulan sebelumnya. Namun, Honda berhasil mempertahankan pangsa pasar berkat kontribusi positif dari Honda Brio dan kepemimpinan Honda HR-V di kelasnya, didukung oleh berbagai program penjualan yang memudahkan konsumen. Kami berkomitmen untuk melanjutkan momentum ini dengan menawarkan program-program menarik agar pelanggan lebih mudah memiliki kendaraan Honda.”

Untuk menarik minat pembeli di awal tahun, Honda meluncurkan program spesial untuk pembelian Honda Brio Satya dengan skema DP Ringan mulai dari Rp11 juta dan cicilan mulai dari Rp2 juta.

Dalam rangka merayakan momen spesial, Honda juga memperkenalkan program “Will you Be Mine” untuk Honda HR-V, WR-V, dan BR-V, yang mencakup pembiayaan menarik, DP ringan, cicilan terjangkau, bunga rendah, dan tenor panjang. Selain itu, ada hadiah valentine hingga Rp5 juta untuk pembelian Honda HR-V, serta layanan trade-in melalui Dealer Honda Certified Used Car di berbagai kota.

Sebagai highlight Februari ini, Honda juga akan berpartisipasi dalam Indonesia International Motor Show (IIMS) 2025, berlangsung di JIExpo Kemayoran pada 13–23 Februari 2025. Booth Honda di Hall D2, Booth D9, akan menawarkan kesempatan bagi pengunjung untuk merasakan pengalaman berkendara dengan kendaraan elektrifikasi Honda, serta berbagai aktivitas interaktif yang menunjukkan komitmen Honda terhadap mobilitas masa depan.

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